Better Together: The Setting Co-Founders
Our newest Better Together spotlights Amanda Shine and Billur Kazaz, the founders of The Setting, a creative agency in TriBeCa that focuses on experiential branding. With elevated clients, such as Vogue, Tanya Taylor, and Perrier (to name a few), this powerful duo builds curated, thoughtful activations all over the world. Read more to learn about their early nail memories (manicures at sleepovers!), how they pick their color combinations, and how traveling inspires them.

How do you pick your nail color combinations? 

The Setting: We usually love seasonal classics, like pops of red, pink, and nude, or in cooler-weather, moodier tones, like a rich grey or dark amber. That’s one of the reasons we love Paintbox so much! It’s an opportunity to play up classic color combos with a really fresh take on nail art. Something we can wear to meetings and out to a party…it’s the perfect balance.

 In one word, how does a manicure make you feel?

The Setting: Fresh!

Any funny, nostalgia nail moments?

Amanda: I just remember manicures at sleepovers with sparkly midnight blue and feeling so cool at like 8 or 9 years old haha… 

Billur: I remember using all of my Mom’s nail polish colors to paint…on the wall. Once I grew out of that some of my favorite memories are being able to get manicures alongside her! 

What role do each of you play in the business?

The Setting: We basically have a professional marriage and more than anything we are each other’s confidant. In business we really have each other’s backs but also in life. How that translates to our client work is usually if there’s something creative, Billur is driving that conversation of what the possibilities are and how to get there. I am usually filling in the gaps contributing ideas, working with her on how to seamlessly present our work so that the client feels incredibly special throughout the entire process of working with us. 

In one word, how would you describe your co-founder? 

The Setting: Family

What makes you better together

The Setting: We’re both very giving people in different ways. We balance each other out and also push one another to constantly evolve and professionally flourish through this platform that we have built. There’s an expression that we love that say: if you want to go fast, go alone, if you want to go far, go together. I think that sums it up! 

From where do you draw your inspiration?

The Setting: We usually get inspired by our travels and our best ideas come to life when we are able to sit down and brainstorm together. Sometimes it's as simple as a power walk around the block to come up with something new and innovative to share with our clients! 

Three things you’re into right now?

The Setting: Nature, Netflix, Traveling

How do you press reset and relax?

The Setting: It can be as simple as a few hours away from the phone–a long bubble bath with your favorite face mask or getting lost in a new book. Sometimes it's spending time with friends and family, going for long walks with our dogs and sharing ideas or just cooking together. It's really just about grounding yourself and treating yourself as best as you can! That is how we like to come back to our work. Rested, inspired and appreciative of everything we've built!