Introducing our Fall/Winter '17 Collection

Powdery Neutrals 

From milky mauves to sage greens to gingerbread browns, this season's standout shades all have one thing in common: dusty undertones that are ultra-sophisticated and flattering on all skin tones. These colors are truly a shortcut to chic and look especially beautiful when paired with a soft, metallic brushstroke  like in our glam Moonlight design in toffee beige. Also, sheer/opaque silhouettes like the one in our Smoke & Mirrors design add interest to chalky colors like pale blue.  

All About Angles 

This season, even our glitters and foils have shape and dimension. "Inspired by a cut-out dress, Tunnel Vision's negative space gives it sexy and unexpected exposure," says assistant creative manager, Mabelyn Martin. Sparks Fly, designed by creative director, Julie Kandalec, is our barely-there glitz mani. "I wanted the diamond shape of the holographic glitter to be the primary focus," says Julie. "The glitter has a cool, graphic shape that is a perfect entry point for the minimalist girl to explore the glitter category." Crisp, graphic nails have never looked richer or more sophisticated.

Retro Revisited 

Playful and colorful, our latest throwback manis include WInner's Circle, Retro Active, and Off the Grid. All cheerful, fun manis that are still wearable, these impactful designs lend themselves to many moods (and personalities). "Grid designs have been having a moment, and I wanted to deconstruct that down to something minimal that would look great in high-contrast colors," says Mabelyn. In limitless color combinations and modern, right-now shapes, these quirky designs master the new cool.