We caught up with Sophie Milrom, founder of popsicle brand, EatPops, to learn more about the fresh ingredients that go into her delicious treats and how she thought of the brilliant brand we all wished we'd started. Founded in 2013, Sophie was aware of the ever-growing juice trend, but more so aware of the prevalent issue of accessibility and longevity of these juices. Her idea for EatPops materialized in the midst of studying for her law exams and wanting more snack options for consumers that could live in their homes and develop healthy habits.
Splitting her time between the East and West coasts, Sophie incorporates the healthy mantra she highlights through EatPops into her daily life, including morning meditations and evening yoga to balance out her start-up workload. Honored in Forbes 30 under 30 in the food and drink category, Sophie deserves every bit of the recognition these pops have received. The ripples they've made in the dessert aisles is huge, fully stocked on shelves in Whole Foods, Fairway, and Amazon Fresh. Read more to learn about the way that color plays an integral role in choosing ingredients for her pops, the craze of start-up life, and how she manages to prioritize her nails and their health, especially with her quickly-approaching wedding in mind.
Why do you paint your nails?
I've been a nail biter since I was little. I can't remember whether it was The Parent Trap or It Takes Two, but in one of those twin movies, the character says something about nail biting. I loved the movie so much I actually starting biting my nails on purpose! Unfortunately, I haven't been able to stop for the past twenty years. Getting regular manicures is the only solution I've ever found.
Do you have a go-to nail color palette?
I normally stick with neutral colors. I don't have time to get manicures on a totally scheduled basis, and I find it very frustrating when a dark-colored manicure is chipped. Also for the weeks I can't make it in for a new manicure is much less noticeable with lighter colors.
When did getting manicures become important to you?
When I finished college and was applying for my first job, my friend told me that no one would ever hire me with my fingers looking the way they did.
How do your nails influence the way you feel?
As a woman, having your nails done helps you feel composed and put together even if everything else in your life and on your body is kind of a mess. I forgot to dry clean this dress but have to wear it anyways? At least my nails look good!
What has been both the most challenging and most rewarding part of starting your own business?
I never had a co-founder so feeling like success and failure rests on my shoulders has been challenging. It can be lonely to not have that counterpart. On the other hand, when things go well, it's very rewarding to know that the team I assembled and I were able to pull that accomplishment off.
When do you get your best ideas?
Most of the time in the shower or when I'm walking. I try to walk as much as possible because I find it so meditative. But ideas truly come to me in all sorts of places. I could be trying to fall asleep or talking to someone about a totally unrelated subject and I'll just go, "Oh! I need to write that down ASAP!"