SS'17 Inspiration
Graphic Pops
This season, our creative team took color blocking to a whole new level with unanticipated negative space that's both playful and graphic. "Inspired by Piet Mondrian paintings, I reinterpreted his designs and replaced his famous primary color scheme with fun, vibrant shades," says lead educator Evelyn Lim, who masterminded our Elements of Style design.
Vibrant Thing, a two-tone French certain to elongate the nail, was created by lead artist Arelis Aponte. According to her, "a French manicure is timeless, but it could use a modern makeover." Known at Paintbox for her quirky color combinations, Arelis put a fun twist on an otherwise-classic look with punchy colors and a unique shape.
New Metals
Revamping favorites from the past, these metallic designs both got major updates with reflective, high-impact touches that transform nails. Evelyn was inspired by sweeping negative space to create Hot Damn, and our assistant creative manager Mabelyn Martin designed Sunny Disposition, playing off contrasts of texture.
Fiery Foils
In new angular and graphic shapes, our latest foil designs are sure to stop people in the streets. Our Cool Factor design has the perfect amount of coverage (and lack thereof), and our Mixed Messages mani catches the light with its golden waves along the sides of your nails, says Mabelyn, who created this gorgeous look.
Charming Additions
Statement-making studs are especially bold this season. Influenced by retro vibes, Mabelyn designed Back to Business after a vintage 80's bodycon dress. This look highlights intentional negative space outlined in gold for an edgy look.
Using mirrored studs in an organic shape, our Pure Brilliance mani, designed by our creative director Julie Kandalec, flashes iridescence. "I found these incredibly unique square sequins in Seoul, and I am so obsessed with how holographic they are!" says Julie. She decided to place the sequins on only two fingers per hand to really allow them to shine.
