The Big Reveal: Our SS14 Campaign

We spent all winter curating our Spring / Summer 2014 collection, and we couldn't be more excited about its debut. Elle and Julie created 25 stunning looks and curated 50 of the best classic and of-the-moment shades in both polish and gel for our menu. Their goal was to translate editorial and runway trends into wearable, sophisticated styles.

For our campaign, we worked with the incredibly talented editorial photographer Jamie Nelson, and the concept was mirrored reflections. It was tough to play favorites and choose looks for our shoot, but in the end we shot Paint Ball, Pop Art, and Moonbeam.

Paint Ball

Pop Art

Moonbeam

Paint Ball